What is Online marketing?

Online marketing is a process which allows companies to utilise web-based channels to develop a company’s brand and advertise services, or products to its potential customers. There are many methods and techniques used for online marketing, each with there own unique advantage.  Proven methods include social media, email, search engine optimisation, Google Ads and more. The objective is simple, to reach existing and future customers via channels where they spend their time socialising, searching, shopping, and reading online.

Benifits of Online Marketining

1. Convenient and quick to reach customers
2. Measure and track results
3. Apply a target market, set demographics and widen audience
4. 24/7 marketing that runs around the clock
5. Cost effective

One of the key benefits behind online marketing is the ability to measure the impact of any given source and the marketing campaign. For example, it allows us to build an understanding of how visitors interact with a website or how and when they use social media. This information is vital in order to convert visitors into paying customers.

Our Online Marketining Offering

We offer the following online services:

  • social media
  • WEBSITE DESIGN
  • SEO
  • GOOGLE ADS/PPC
  • EMAIL MARKETING
  • COPYWRITING
  • photography/videos
  • GRAPHIC DESIGN

Social Media

We plan, create, publish, run and analyse your Social Media campaigns. These are a vital part of reinforcing your business online and ensure that your goals are achieved. Social Media allows a business too easily create, target, monitor and build a customer following online.

Due to the importance of Social Media marketing, we can provide full campaign management.

WEBSITE DESIGN

Looking to get your business online or wish to update your current website and give it a new lease of life? We can help!

We create modern, fresh, vibrant user friendly websites that can be easily updated and tailored to your needs. Creating a website can sometimes be a daunting task, there are numerous aspects to take into consideration and many of them are overlooked by businesses with little or no experience of the online market place.

SEO

Search Engine Optimisation (SEO) is a great way to get your website noticed by search engines such as Google, Yahoo and Bing. When you Google search for a subject such as "Web Design" search results are displayed. The position of these results are known as rankings, the higher the ranking the more views and click throughs you'll receive and therefore, more customer traffic coming your way.

We plan, formulate and structure content to make your site search engine friendly. Keywords and quality inbound links can make a huge difference to site rankings and performance. We work on building you a reputable ranking and get you noticed.

Google ads/ppc

We can fully customise and manage your Pay Per Click (PPC) marketing campaigns such as Google Adwords. PPC allows you to achieve instant results.

You will often see PPC campaigns sitting at the top of Google listings or placed at the right hand side of the search results. These adverts work off a set budget and will normally remain in place unless the daily budget has been achieved or  a competitor places a higher keyword bid. SEO can sometimes take a while to achieve a creditable ranking. This is where you can benefit from PPC marketing.

Email marketing

Email Marketing is one of the most powerful ways to engage with your audience.  Through email, you can reach a global audience and also target those already engaged with personalised messages. It is an easy method to hit your audience directly and a cost effective way of enhancing your online marketing activities. We can manage all of your email marketing campaigns on your behalf, increase subscriptions, develop content, create branded templates and measure success.

photography & videography

Photography & videography are fundamental in supporting your online marketing activities. Although often considered an offline marketing service, the use of both in the digital world is paramount in ensuring maximum audience engagement. Powerful images and videos will gain you maximum exposure and highlight the professionalism of your brand. Research shows that readers engage more with visuals than text so the both must go hand in hand. Our in-house creative team can create photographs and videos that engage with the audience and show out of the box thinking in terms of creativity and eye capturing content.

copywriting

Copywriting is a key element when attracting visitors to your offering. It may seem easy to create content for an online social media post, however creating compelling content that encourages your users to engage and convert is tough. It's not easy to stand out from the masses.

It takes knowledge and skill to create posts that will truly appeal to the user, your customer.

GRAPHIC DESIGN

Great online marketing campaigns need to be eye catching and on brand to get your marketing noticed and continuously recognised. Most digital marketing uses visual elements to appeal to the customer. This adds a contemporary flair and appeals to the eye of the audience.

We use creative graphic design in almost all of our online marketing, across all media devices, websites and campaigns to ensure maximum engagement.


Get a Quote

find out how we can help, contact us now.

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